Which Kind Of Advertising Can
Make You The Most Money?

These days much "creative" advertising consists of cute jingles, clever sayings, rhymes, music, and artwork. It's funny, clever, and cute. It's supposed to give you a warm feeling.But, we do not feel that creative advertising is really where the money is. The money is in fundamental advertising.

Fundamental advertising is what we call "salesmanship in print." Early advertisers realized that their job was to sell. Direct response advertising still has this as its foundation, where we monitor results and ask the customer or prospect to take a specific action every time.

With fundamental advertising you can find what works and expand it to bring you more money. But with creative advertising you have no real certain way of knowing what is pressing the market's "hot buttons."

The true heart and soul of selling is in fundamental advertising - presenting your product or service in the best light and asking the customer or prospect to take a specific action. This is why fundamental advertising.