What Advantage Can Magazines Offer
You That Newspapers Can't?

The big advantage that magazines have over newspapers is that magazines are usually saved and often passed on to someone else. Newspapers are usually read over once and then meet their destiny. Whether it is the bottom of a bird cage or the trash, no one else is probably going to get the chance to read that paper and discover your ad.

Old magazines, though, are a whole different story. You see old magazines at all kinds of places - the doctor's office, the Laundromat, the libraries, and all kinds of other places. If you think of how many people go into the Laundromat a day - and your magazine is left there for several months - hundreds of people may be reading your ad in that one magazine!

This is why magazines will make you three times more money than newspapers! A newspaper only reaches one reader once - but magazines keep popping up, read by different people. This gives them a much higher profit potential than newspapers.

An ad you might have run in a newspaper might have drawn one sale, but a magazine might attract more sales - up to three times, or even more! Magazines give you the advantage of having your unique selling proposition read repeatedly.

Another advantage that magazines have over newspapers is their circulation area. Most magazines are circulated nationally, but most newspapers are very localized. Think of the increased number of people that you are reaching with a magazine that is distributed all over the United States, compared with a local paper.