Very Simple English Can Make You Rich!

If English professors were to read the best ads in the business, they would go crazy.
We are trying to communicate in as clear a way as possible. Whenever we have a choice between using a one syllable word or a two syllable word, we use the one syllable word. We're in the business of making it as easy for the reader to read our sales messages as we possibly can.

Oftentimes, what we write is by no means grammatically or structurally correct according to the rules of English. Do you know why? CORRECT ENGLISH DOESN'T SELL NEARLY AS WELL AS EXCITING ENGLISH!

Correct English can be stale, boring - it can put a reader to sleep in a matter of minutes.
Keep your message simple by all means, and use exciting English. You'll get more people to read it, and you'll get more sales.