These Four Little Things Can
Radically Boost Your Income!

Involvement devices can really increase your response if you will use them properly! They can increase your reader's involvement and move them closer to the sale! They are quick and easy to implement. Here are the four involvement devices you can use to boost your income:

1) Questions. Design questions that your reader can identify with. Ask them questions that will lead them to the sale. Never ask a question that could bring an answer you don't want! Also, it is important to immediately answer your own question with the answer you want!

2) Check Boxes. Again, no negatives here! You may want them to check whether they want a 6 month subscription or a 12 month subscription. Or, you may ask them to check the special box if they would like to receive the free bonus. Again, this will get the reader involved!

3) Labels. This is a simple way to get the reader involved. It may be as simple as having a "FREE GIFT" label that they must peel off and stick to a special place on the order form!

4) Stubs. This can be just a stub that the customer tears off and retains for their own records. It helps them feel good about their purchase because it gives them something to hold on to.

These four quick things can increase your response by up to 30% or more if you will use them. Try right now to think of some ways you can get your reader involved in your sales presentation! Could it be a check box? Or maybe a question? Test different involvement devices and find out which ones increase your response the most!