The More Powerful Benefits
Your Product Has, The Better!

When you write your copy for ads, list all the benefits your product or service offers. Then, build on your greatest benefit by introducing all the other benefits around it. This is how to structure your ads so they make the MOST IMPACT - and produce the MOST SALES! This principle also applies to small classified ads. Stress your biggest user benefit.

Your list of specific benefits that your product or service offers should be as many as a hundred! See if you can come up with a hundred different specific benefits! Many ideas won't be used. Many may be related. Maybe you can only come up with eighty. But, you would have never discovered those eighty benefits if you had not tried to find them.

If you set out to find ten specific benefits, you're going to stop once you find ten. You should set out to find a hundred, though, because, when you find them all, you'll have more than you need.

Remember, the whole key to selling something is showing the customer or prospect what's in it for them. Explore your product's benefits. Come up with as many benefits as you can. Then, when it comes time to advertise, you'll be speaking the market's language. What's in it for them?