Show Your Prospects Exactly What
You Have To Offer Them And How
Great It Really Is - Use Promises!

Making a promise is how to give your prospects a "reward" for reading your ad or sales letter. What kind of promise? A promise that's powerful enough to captivate their attention and suck them in.

Make strong promises of benefits. The prospects will be drawn to the ad - into it - and the ad will seem to offer them some kind of reward just for reading it. It will seem to give them something they really, really want.

The more specific the promise is, the better. Give your prospects exact numbers and figures whenever possible. This adds believability to your promise, and it's a way to show the prospect that the benefit has been delivered before.

What is the reward? The reward is knowing that you have what they want. By reading the ad, they gain the knowledge of where they can get the solutions to their troubles - the benefits that they want.