Put Yourself In Your
Prospects' Shoes!

When you write your copy, always use the "They have a problem, you have the solution" approach. Why? Because you can make money from people's problems!

Most products or services solve some sort of problem for the people who buy it. The most successful products and services solve big problems that certain people and certain markets have.

Try to think about the problem from their point of view. Put yourself in their shoes. Feel what they feel. The more you're able to do this, the more you're able to get in touch with their problems. Then you can offer your product or service as the solution. When you've successfully seen the situation from their point of view, your copy can become much more intimate to the readers because you're speaking their language.