Increase Your Chances Of Making A
Financial "Killing" - Follow These Five
Rules When Creating Small Display Ads!

In a small display ad you might just be trying to gain initial sales by offering something for a low amount of money or just trying to get them to send away for your catalog, more information on what you are offering, or your sales material. You don't have much time or space to get your point across.

If you can get your point across, though, in a clear and compelling enough way with the correct media, you are almost guaranteed to make a financial "killing!"

The display ad should follow the rules for eye-catching circulars mentioned earlier. You must create interest and desire for the product with specific, clear, yet exciting copy and headlines. Do these five things and you are almost guaranteed to make a financial "killing!" This will be your only opportunity to reach the customer, so you must include specific details of:

1. How and why this is an excellent product.
2. How the customer will benefit.
3. Any guarantee the product can offer.
4. A conclusion that appeals to direct action by the customer.
5. An easy and convenient ordering method.

Include illustrations in display ads that grab the customer's attention. If he/she can associate a picture with some benefit for him/herself, you will get action!