How Personalization Can
Make You A Small Fortune!

Personalization can make you a fortune because people want to feel special. Here are some of the methods you can use to make them feel special:

(1) You can personalize each sales letter. The technology to do this is getting cheaper all the time.

(2) Or, you can segment your list by what people order. Your customers can be placed into different positions that are called different names such as: "Preferred Customer" - "Exclusive Distributor" - "Founding Member" etc. This lets you mail to the whole group, avoid the personalization charge and still make it "feel" personalized.

(3) You can do things to make the customer feel special. You can write to them a certain kind of friendly way. You can record cassette tapes to them. Send your picture with every offer and do other things to make them feel special.

It is actually possible to create a bond with the people you do business with... Make them value you. Build an actual personal relationship with them. That may sound corny, but think about it. Think about what a personal relationship is all about, and you'll see that you probably have a few of these relationships with the people you like doing business with the most. Now set out to build these kinds of relationships with your customers.