Here's How To Make Your Product Or
Service Better Than Your Competitors'!

One of the key ways to get more of your customers to respond to your offer is to make your product or service stand out over the competition. Here are 11 ways for you to do just that. They are...

1. Offer good quality and service.

Your customers can only judge you by the quality of the product you sell and by the customer service you provide. So, make sure that you provide the highest quality of both so your customers will want to keep coming back to you for more!

2. Sell a product or service that provides a major benefit to your customers.

A lot of businesses spend way too much time focusing on the specific product or service they provide rather than focusing on the benefit it will provide their customers. You should make sure that your product or service has a major benefit to the customer.

3. Try to select a product that is not available through retailers, but is in high demand.

The harder it is for people to find your product, the more likely people are to get it from you. Why would people buy a product from you that they can't see when they could go to a local retailer and see the same product before they decide to buy it?

4. Market products that are new, but popular.

You should try to find a product that is new enough that it hasn't run its course, but one that is popular among your target market. Don't bother trying to find or create the perfect product for everyone and their brother. Stay focused on your target market!

5. Try to obtain exclusive arrangements with your supplier.

If you rely on a supplier for your product or service, try to make an arrangement so that you are the only business that they work with. If no other business can get the supplies from your source, then people will have to rely on you to fill their orders!

6. Choose a product that is readily available to you, but hard to find nationally!

You want a product that not just everyone can get their hands on. This is why creating your own informational product is such a good idea! It can be all yours. Everyone must come to you to get it, because you are the only place they can get it from!

7. Try to market a product or service that allows customers to switch over to your product from the competition.

You want to create a product that will have people running over to you from the competition. You must create a product or service that gives people something that they can't get from the competition. This way, you can get people to switch to using your product or service. Sometimes, you even create an edge over your competition by creating a new and unique way to market something the competition is already selling!

8. Be flexible with your product.

If you notice that your supplier is getting low on a product, switch products. The last thing you want to do is have orders coming in for a product that you can't fill. You should always remain flexible. Give yourself an easy out. This way, if you suddenly experience a problem with a supplier, you can easily switch products without seeing a financial strain on your business.

9. You must see an acceptable profit margin.

You must take into account your costs to get the product to your customer before you set a price on your product. This is where many businesses fail, especially in direct-response marketing. Many businesses think that they can survive on 50% profit, and they are dead wrong. Many times in mail order, due to the high costs of printing and mailing, you must have a mark-up of around 3 times your cost. This is a bare minimum. In all actuality, it would be better if you could get around 5 to 7 times the cost.

10. Sell newly introduced items rather than worn-out catalog products.

Everyone wants the latest thing. So, even if your product is really old, you must find a new way to market it. Or, you must add a new twist. Many people in the market are doing this every day! They may have a product that they have been marketing for years. But they are always finding a new way to market it, and the profits keep coming in for them.

11. You must test to find the best price.

Pricing is a very subjective thing. You have to let the market tell you what to sell your product or service for. If you are not careful when pricing your product, you may price yourself right out of the market. If you don't, you may find yourself in an undesirable situation. First, you may under-price. If that happens, you will not leave enough profit margin for future production cost increases. It will force you to raise the price, which can anger customers. Or, you could overprice. If this happens, the competition will get more business because they are selling the same thing for less.

These 11 guidelines will help place your product or service above the competition. If you will follow these guidelines, you can prove to your prospects that your product or service is worth spending their hard-earned money on - more-so than the competitions'.