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Four
Things Your Ads MUST Do In Order To Succeed!
Once
you have a targeted audience for your mailings, do not confuse
your readers. Every ad, classified or display, should do
the following:
-
Attract attention with a headline that is a stopper.
- Arouse
interest by containing information that is of interest
to the readers.
- Convince
readers that they will benefit from the purchase.
-
Get the prospects to act by either ordering the product
or sending for information, or whatever
else your instructions may be.
These
rules apply to sales letters, circulars, and even postcard
mailings. When writing order ads, use short crisp sentences
and forceful language. Use active verbs that make an ad
more exciting. Describe what you are selling, as well as
the terms, so that your prospect understands every phase
of your offer.
Focus
on the customer in everything you do, and your profits will
increase accordingly. Test everything significant, but test
only one major item at a time.
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