Do You Have What It Takes To Make A Fortune? The Answer Is . . .

Yes, you do! Direct-response business is one of the last opportunities out there for the "little people" to get rich!

Direct Response marketing is a very simple way of doing business. It can get complicated, though. If you build up your company into a giant multi-million dollar operation you will have to bring in a large accounting firm. You can decide to go public, sell shares, deal in very large mass-markets.

The business can get complex if you expand it, but if you ever become that big, there are people who can help you handle and control the business.

In the beginning, to get off to a good - and powerful - start, you need to be able to do the three R's - Reading, wRiting, and simple aRithmatic. That's all.

Also, the scope of your thinking can be crucially important. You have to be able to think big. You have to be determined to make what you want to happen. The scope of your thinking can help determine the size of your income because the people who make the most in direct-response marketing all have the common denominator of being able to think big.

Direct-response marketing is simple. When you're a small business just starting out there shouldn't be anything complicated for you to wade through. You run your lead generating ads, people respond to those lead generating ads, you make that initial sale, then you simply follow up, send your material to them, and make money on the back end. So once you find those customers you keep those customers buying from you again and again.

Remember, all of us are in business to do two things: FIND AND KEEP CUSTOMERS.

That's it. It's as simple as that. All the dynamics that come into play when it comes to finding and keeping customers is the challenge. It's a life-long study into the market and should be approached that way.

Recently we were reading a book by Lillian Vernon, a very famous mail-order entrepreneur with a catalog. Later we were talking to a very good friend of ours about that book - a book that told of her success - a book that told how she turned a one-sixth of a page ad into a 288 million dollar company. The friend of ours listened for a few moments then replied, "I HATE her catalog." I replied to this statement, "Well, she's not targeting people like YOU."

We all have our market, a group of prospects and customers that we're trying to reach. We should try to understand who these people are, what these people want, and how we can give them more of it. In the end, that will really determine our long-term success.