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Answer These Nine Questions And You Could
Be On Your Way To Becoming A Millionaire!
There
are nine simple questions to answer before you can make
any real money. These questions are fundamental in building
a successful business! These nine questions are:
1)
What Are You Going To Sell?
This
is a most basic question. You must decide what business
you are in before you can go any further. You must decide
what you will be selling. What product will you sell? Has
it been tested? If it has, was it successfully tested? What
price was it offered at? These are questions you will need
to answer as part of the overall goal of deciding what to
sell.
2)
Have You Researched The Potential?
Is
there a large segment of the market that will want your
product? What is the size of your overall market? What is
the potential dollar amount for profits? What will be the
best media outlet for advertising? What is the future market?
Will it be the same, smaller, or will it grow? Can you easily
introduce new products or services in the future?
3)
Can You Serve The Market Better?
If
your product or service is offered to the public already,
can you offer it at a better price or better quality? Can
you give better customer service? If you can offer a better
price, can you still turn a large enough profit?
4)
Will You Be Able To Break Through The Barriers?
What
other businesses are targeting the same market? Are they
large, well-financed companies that have already saturated
the market? Will they counter your prices by lowering their
prices? Are your supply sources able to keep up the demand
you will encounter? Have you arranged for enough financing
to carry you through your first year(s) until you show substantial
profits?
5)
What Is Your Overall Marketing Strategy?
Will
you specialize in one area, or will you diversify and offer
a variety of products and services? Will your product(s)
be marketed to a general audience or will you only target
a select market segment? Is there a limited supply of your
product, or can you get as many as you want whenever you
want? You don't want your supply to run dry right at peak
sales times!
6)
Will You Be A Tactician?
What
tactics will you employ to accomplish your goals? What special
offers will you make? How do you plan to keep an eye on
your competition? Do you know what media you will use to
test the marketability of your products and services? Do
you know when your competition advertises and how they do
it? Do you know what your competition is doing wrong that
you can use to your advantage?
7)
Will You Be Delegating Authority?
Who
will be responsible for writing your ads, sales letters,
etc.? Who will be in charge of ordering inventory, shipping
the product, taking orders, etc.? Who will keep track of
all your book-keeping? Will you do all this yourself, or
will you hire outside help?
8)
How Will You Stay On Top Of Things?
Which
offers are pulling the best response? What are your net
profits on each offer? Which media is pulling the most sales?
Are you prepared to sort and analyze these patterns of buying?
Does your market analysis determine that there is a need
to create additional products and services for your customers?
9)
Does Your Plan Include A Budget?
How
much money will it take to maintain and support your marketing
goals? Have you limited your growth by not allowing enough
capital for new marketing tests? How many mailings can you
afford to do on a weekly or monthly basis? How much will
you need to pay for mailing lists, etc.? What percentage
return do you need just to break even and cover your costs?
Answering
and then re-answering these nine questions will help you
take the mystery out of making a ton of money! A good marketer
will constantly re-evaluate and ask himself these nine questions!
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