Four Ways To Write Headlines That Can Make
You Hundreds Or Thousands Of Dollars A Year!

Headlines are the most important part of your sales letter. If you can't draw your prospect in with your headline, you won't get them to read your sales letter! So, you must have a headline that grabs the reader's attention and forces them to read what you have to say!

It is fortunate for those of us in the business that headlines are so important because it just so happens that they are one of the easiest things to change and test. If you had to constantly test different sales letters, that would take you a very long time. Sometimes it takes weeks or months to create a sales letter.

But, a headline can be written in seconds. You can literally write hundreds of headlines in a day. You can throw out the ones that don't sound right, and test only the absolute best ones!

Also, a lot of times a headline can simply be cut and pasted so that you don't even have to change the first page of your sales letter. This makes testing headlines one of the cheapest, but most effective ways to test. And, if you find a headline that is a hit, it could spell instant success for you!

Here are the four ways to write headlines that really draw the reader to your sales letter:

1) Try to appeal to a prospect's self-interest in every headline you write.

Your headline absolutely must tell the reader that you are offering them something that they really want and need. A self-interest benefit must be offered in your headline. Whenever you write a headline, ask yourself "How will this headline benefit the reader?" If you can't think of a way, then trash that headline and write another one!

2) Don't just try to arouse curiosity by itself in the headline statement.

In order to get the most response from your headline, you cannot just arouse curiosity in the reader. That will only do so much. You must combine curiosity with self-interest and benefits! The customer knows you are trying to sell them something, so curiosity by itself is not going to make them fork over the wallets!

3) Never interject the negative side of an offer in your headline.

Never use words that people could take as negative. For example, don't ever say "My plan has made a few people rich." Instead, say "My plan can make you rich!" Also, never say something like "A small amount of my customers will get rich..."

Overall, tell the customer what you will do for them. Use lots of "you's" in the copy. If you can, make your headline talk directly to them.

4) Make your offer a quick and easy way for the reader to get what he or she wants.

If you have really honestly found a way for your customer to make $1,000 a week, you need to tell them about it. But, make sure your headline sounds believable. Don't stretch the truth just to get more people to read your sales letter.

These four things will help you write killer headlines! Even if you don't have a product, you can practice writing headlines. Write about anything. Make something up. By practicing, you will soon pick up on ways you can turn your headlines into sales over and over again!